Our mission is to create simple but meaningful connections across the digital divide through our intuitive, easy-to-use products and experiences.
Who We Are.
We’re a happy little nerd couple, living and working in the Netherlands. We’re combining our many, many decades of technology and business experience to build products and experiences that make people’s lives easier, better, and happier.
And, that means not having to spend time with customer service, tech support, or online trying to figure out how to execute a task.
We build products that help people do their jobs, run their businesses, and live their lives better, giving them more time for the people, places, and things they love most.
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Founder & Director
Crystal has 30 years of business and technology experience, having worked for some of the world’s biggest brands, including Salesforce, ADP, The Home Depot, and more. She focuses on research and strategy for marketing, product, sales, and customer service teams, but she also loves working with small business owners helping them grow and scale their businesses.
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Technology consultant
As head of technology for Bearing Straight, Lynn provides technology strategy from automation to tech stack optimization for small and mid-sized businesses. He’s transformed companies in financial, insurance, retail, technology and information services industries. And, as a former business owner of multiple companies, Lynn has a passion for helping small businesses succeed.
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Chief Culture Officer
Ghost manages the day-to-day backoffice needs, such as holding down the sofa, watching the birds outside the window, and caterwauling during conference calls when he feels neglected—which is often.
What We Do.
We build digital experiences people love—even if they don’t love the task itself.
100s of companies & projects
60+ years combined experience
2 people
And, 1 lazy cat.
How We Do It.
We deliver frictionless digital experiences that are natural, pleasant, and authentic through strategy steeped in customer-centric research.
Let’s Chat
Whether you have an idea for a product or have a troublesome process you’d like to improve, we’d be happy to talk.